Paid Media Strategist
Core
Create and execute integrated paid media (search engine marketing, PPC) strategies to drive qualified leads and sales for clients.
Role type
Senior IC Paid Media Strategist
Builds
Paid search and social media campaigns for enterprise clients
Domain
Digital Marketing / Paid Advertising
Required skills
Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Google Analytics, Keyword research, A/B testing, Budget management, Data analysis, Client presentation
Preferred skills
Agency or client freelance contract experience, Consultative background, Advanced spreadsheet functions, ChatGPT or similar AI tools
Technologies
Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Google Analytics, Keyword Planner, ChatGPT
Responsibilities
Plan and execute advanced paid media strategies across multiple platforms; Lead quarterly/monthly planning sessions and present strategic roadmaps; Measure and report on campaign performance including lead trends and revenue; Conduct competitor and audience analysis; Perform keyword research and analyze creative assets; Lead client calls and facilitate strategy discussions; Manage and optimize budget allocation across channels; Develop and execute A/B testing strategies.
Seniority
Mid-Senior, hands-on IC