Marketing Specialist, Paid Social
Core
Build, manage, and optimize paid social campaigns at scale across multiple platforms to drive brand and performance goals for Zillow's real estate tools and services.
Role type
Senior performance marketer (paid social)
Builds
High-performing paid social campaigns for Zillow's lines of business
Domain
Real Estate / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid social campaign management, A/B testing, creative optimization, targeting strategy, data analysis, incrementality testing, conversion event implementation, asynchronous collaboration
Preferred skills
Experience with Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, LinkedIn, BS in Business/Economics/Statistics
Technologies
Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, LinkedIn, Slack, Google Drive
Responsibilities
Build, QA, launch, and optimize paid social campaigns; Test new creative, targeting, and advertising capabilities; Conduct campaign audits, troubleshooting, reporting, and analyses; Collaborate asynchronously with North America team members; Attend virtual team meetings; Identify and communicate issues related to paid marketing rules and regulations
Seniority
Mid-level, hands-on IC