Marketing Specialist, Paid Social
Core
Build, manage, and optimize paid social campaigns at scale across multiple platforms to drive brand and performance goals for Zillow's real estate tools and services.
Role type
Senior performance marketer (paid social)
Builds
High-performing paid social campaigns for Zillow's lines of business
Domain
Real Estate / Digital Marketing
Required skills
Paid social campaign management, A/B testing, creative optimization, data analysis, incrementality testing, conversion event implementation, asynchronous collaboration
Preferred skills
BS degree in Business/Economics/Statistics
Technologies
Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, LinkedIn, Slack, Google Drive
Responsibilities
Build, QA, launch, and optimize paid social campaigns; Test new creative, targeting, and advertising capabilities; Support campaign audits, troubleshooting, reporting, and analyses; Collaborate asynchronously with North America team members; Attend virtual team meetings during evenings in India Standard Time; Identify and communicate issues related to rules, regulations, and data ecosystems
Seniority
Mid-level, hands-on IC