Senior Manager, B2B Paid Marketing
Core
Own paid media strategy and investment for Zillow's Agent software and advertising product portfolio, managing an eight-figure annual budget to drive sales pipeline and revenue.
Role type
Senior Manager, B2B Paid Marketing
Builds
High-performing media campaigns for Agent software and advertising products
Domain
Real Estate / Proptech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
B2B paid media strategy, budget management, team leadership, CRM tools (SalesForce/HubSpot), AI workflow automation, data lake querying (Databricks), marketing mix modeling, ABM, stakeholder management
Preferred skills
Real estate/proptech experience, B2B software marketing, agency management
Technologies
Databricks, Salesforce, HubSpot, Claude Cowork, OpenAI Work
Responsibilities
Own annual media plan and budget pacing; evaluate marginal return and reallocate spend; steward measurement foundation (attribution, MMM); coach media planners and manage agency; set strategy/testing agenda; represent Agent Media in cross-portfolio decisions
Seniority
Senior Manager, hands-on leadership