Lifecycle Marketing Operations Specialist, Templates
Core
Senior Lifecycle Campaign Operations Specialist defining and evolving execution standards, template systems, and QA governance for Zillow's owned channels (email, SMS, push, in-app).
Role type
Senior IC Lifecycle Marketing Operations Specialist
Builds
Scalable, modular template systems and execution frameworks for owned marketing channels
Domain
Real Estate / MarTech Operations
Required skills
Marketing operations leadership, Template system design, QA governance, HTML/CSS, Marketing automation platforms (Braze, HubSpot, SparkPost), SQL, Cross-functional partnership
Preferred skills
None explicitly stated as preferred skills (SQL and specific tools listed under qualifications)
Technologies
Braze, HubSpot, SparkPost, Hightouch, SQL
Responsibilities
Lead complex cross-channel campaign launches, Build and evolve modular template systems and QA automation standards, Design reusable component-based template architectures, Serve as primary escalation point for execution quality issues, Partner with Marketing Technology and Engineering to implement new capabilities, Drive automation initiatives to reduce manual configuration, Identify systemic process gaps and lead scalability initiatives, Mentor junior team members
Seniority
Senior, hands-on IC
