Lifecycle Marketing Operations Specialist, Audience
Core
Lead lifecycle journey audience strategy and segmentation for Zillow's owned channels (email, SMS, push, in-app) to drive engagement and conversion.
Role type
Senior Lifecycle Marketing Operations Specialist (Audiences)
Builds
Scalable lifecycle frameworks, audience activation models, and personalized messaging campaigns.
Domain
Real Estate / Marketing Technology
Deliverable
production ML models | product features
Required skills
Lifecycle marketing strategy, Audience segmentation, CDP management, Marketing automation, Data modeling, SQL, Experimentation design, Cross-functional partnership
Preferred skills
HubSpot, Hightouch, Braze, Audience infrastructure design
Responsibilities
Design and evolve lifecycle and audience activation frameworks; Partner with Data Science and Engineering to improve audience data models; Analyze performance trends and recommend optimizations; Design and execute experiments to validate segmentation strategies; Establish governance standards for audience health and suppression logic; Mentor junior team members on lifecycle best practices.
Seniority
Senior, hands-on IC