Lifecycle Marketing Operations Specialist, Audience
Core
Lead lifecycle journey audience strategy and segmentation for Zillow's owned channels (email, SMS, push, in-app) to drive engagement and conversion.
Role type
Senior Lifecycle Marketing Operations Specialist (Audiences)
Builds
Scalable lifecycle frameworks, audience activation models, and personalized customer journeys.
Domain
Real Estate / Marketing Operations
Required skills
Lifecycle marketing strategy, Audience segmentation, CDP management, Marketing automation, Data modeling, SQL, Experimentation design, Team mentorship
Preferred skills
HubSpot, Hightouch, Braze, Data activation platforms
Responsibilities
Design and evolve lifecycle and audience activation frameworks; Partner with Data Science and Engineering to improve audience data models; Analyze performance trends and recommend optimizations; Establish governance standards for audience health and suppression logic; Design and execute experiments to validate segmentation strategies; Mentor junior team members on lifecycle best practices.
Seniority
Senior, hands-on IC