Marketing Manager, Paid Media
Core
Build and lead a high-performing marketing team in India to manage SEM and paid social campaigns for Zillow's lines of business, supporting North America operations.
Role type
Founding leadership Marketing Manager (Paid Media)
Builds
SEM and paid social campaigns for Zillow's real estate platform
Domain
Real Estate / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Team leadership and hiring, SEM campaign management, Paid social advertising, Budget management ($250K+), Asynchronous collaboration, Project management, Data analysis, Incrementality testing, AI tool utilization
Preferred skills
BS degree in Business/Economics/Statistics
Technologies
Google Ads, Microsoft Search, Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, LinkedIn
Responsibilities
Build, hire, and mentor a team of four marketing specialists; Set performance expectations and foster team culture; Act as liaison between India and North America teams; Own work intake and triage for new requests; Oversee execution and approval of campaign builds and optimizations; Standardize reporting templates and audit frameworks
Seniority
Senior, hands-on IC with people management