Senior Growth Marketing Manager - Legal
Core
Senior Growth Marketing Manager responsible for building and running integrated demand generation campaigns for the Legal portfolio across APAC and Emerging Markets.
Role type
Senior Growth Marketing Manager (Demand Generation)
Builds
Integrated marketing campaigns, campaign-in-a-box kits, and full-funnel programs for legal professionals.
Domain
Legal Technology / Legal Information Services
Required skills
B2B marketing strategy, multi-channel campaign execution, customer data analysis, marketing automation, Salesforce, Power BI, intent data, AI tools, cross-market adaptation
Preferred skills
Legal industry experience, Japanese/Korean/Mandarin/Arabic proficiency
Technologies
Eloqua, Salesforce, Power BI, 6sense, AI tools
Responsibilities
Build and run integrated Legal campaigns end to end; Use customer research and data to define audiences, messages, and offers; Run always-on, full-funnel programs for different buying groups; Test and learn with intent data to scale what converts; Package campaigns as reusable kits for regional teams; Partner with product marketing, content, and sales teams; Own the Legal demand plan, budget, and pipeline targets.
Seniority
Senior, hands-on IC
