Campaigns Marketing Manager
Core
Plan and deliver integrated, audience-led marketing campaigns across digital channels and live experiences to generate qualified demand and strengthen engagement.
Role type
Senior individual contributor campaign marketing manager
Builds
Omnichannel marketing campaigns, event activations, and content assets for B2B SaaS clients
Domain
B2B SaaS / Media & Information Services
Required skills
Campaign management, multi-channel digital marketing, customer journey optimization, analytical skills, marketing automation, CRM systems, project management, stakeholder management, content creation, SEO, marketing funnel management, budget management
Preferred skills
Advanced degree in Marketing, relevant professional certifications
Technologies
Marketing automation tools, CRM systems, analytics platforms, email, social media, paid search, webinars, trade shows
Responsibilities
Develop end-to-end integrated marketing campaigns aligned with revenue objectives; Create campaign plans across email, social, search, webinars, content, and live events; Lead marketing for industry events and trade shows; Promote Reuters-owned events and webinars; Create campaign content and creative briefs; Manage website and landing page content with SEO best practices; Manage marketing funnel activity from lead generation to retention; Measure campaign performance and translate results into optimization recommendations; Manage campaign budgets, schedules, agencies, and suppliers; Partner with Sales teams on audience priorities and pipeline attribution; Monitor market activity and competitor trends
Seniority
Senior, hands-on IC