Vice President, Product Marketing (IP)
Core
Lead global Go-to-Market strategy and portfolio marketing for Clarivate's Intellectual Property segment, shaping market positioning and driving commercial growth.
Role type
Vice President, Product Marketing (IP)
Builds
Global GTM strategy, portfolio narratives, sales enablement materials, and integrated marketing programs for IP solutions.
Domain
Intellectual Property, Information Services, B2B Technology
Deliverable
product features
Required skills
Global B2B marketing leadership, Go-to-Market strategy, enterprise sales models, revenue-driven marketing metrics, multi-product GTM execution, executive messaging, competitive positioning, team leadership, data-driven decision making
Preferred skills
Marketing of IP/legal tech/research solutions, leading matrixed global teams, developing executive-level narratives
Technologies
None stated
Responsibilities
Define and lead end-to-end Go-to-Market strategy for the global IP portfolio; Develop portfolio-level positioning, value propositions, and messaging frameworks; Partner with Product leaders to support new product launches and portfolio evolution; Enable commercial success through sales enablement strategy and product playbooks; Drive marketing programs for pipeline generation and revenue growth; Leverage market insights to inform persona-based GTM strategies; Establish and monitor performance metrics; Build and lead a global marketing leadership team; Collaborate with Brand and Communications teams to elevate brand presence; Serve as an executive partner in enterprise-level strategy.
Seniority
Executive, strategic leadership