Product Marketing Manager
Core
Develops and manages product marketing strategies and executes multi-channel campaigns to position Clarivate's Academia and Government portfolio for revenue growth and customer engagement.
Role type
Product Marketing Manager
Builds
Product-specific campaigns, content (case studies, webinars, reports), and brand visibility for the Academia and Government division.
Domain
Higher Education and Government sector within the Research & Analytics industry.
Deliverable
product features
Required skills
Product marketing strategy, multi-channel campaign execution, content creation, partner relationship management, campaign performance analysis, cross-functional collaboration.
Preferred skills
Software/data/services product marketing, B2B/B2C marketing, Higher Education industry experience, SEO/GEO optimization, global organization experience.
Technologies
Digital marketing platforms, content management systems, analytics tools.
Responsibilities
Develops and manages product marketing strategies aligned with business goals; Leads planning and execution of product-specific campaigns including digital, events, and content marketing; Oversees creation of product-specific content including case studies, webinars, and industry reports; Manages relationships with partners and associations to enhance marketing efforts; Analyzes campaign performance data to identify areas for improvement; Provides insights and recommendations for optimizing product marketing tactics.
Seniority
Mid-level, hands-on IC
