Marketing Manager - New Developments
Core
Marketing Manager leading go-to-market strategies, branding, and customer acquisition for premium new development projects (seniors communities, off-the-plan apartments) to drive sales outcomes.
Role type
Senior property marketing manager (new developments)
Builds
Market awareness, demand generation, and sales pipelines for new residential developments
Domain
Real Estate / Property Development / Residential
Deliverable
product features
Required skills
Property development marketing, go-to-market strategy, place branding, digital performance marketing, CRM and database marketing, commercial acumen, stakeholder and agency management
Preferred skills
Managing complex multi-stakeholder projects, decisive decision-making in fast-paced environments
Technologies
CRM, digital marketing tools, marketing automation
Responsibilities
Shape place branding, positioning, naming and customer propositions; Deliver integrated go-to-market campaigns across digital, print, events, and sales channels; Build the customer journey from EOI through launch and move-in; Lead development marketing assets including CGIs, renders, and digital content; Partner with Sales, Development, architects, and agencies; Optimize enquiries and conversion using CRM and funnel insights
Seniority
Mid-Senior, hands-on IC