Senior Manager of Integrated Marketing
Core
Strategic marketing leader driving integrated campaigns to grow participation, membership, and revenue across the customer journey.
Role type
Senior Manager of Integrated Marketing
Builds
Integrated marketing campaigns for camps, memberships, lessons, and programs
Domain
Action sports, outdoor recreation, and hospitality
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated campaign strategy, cross-channel execution, product marketing, audience segmentation, campaign operations, performance measurement, team leadership, stakeholder management, project management, data-driven decision making
Preferred skills
Youth culture marketing, action sports community insights, multi-location coordination, destination marketing, membership program management
Technologies
CRM, digital marketing platforms, social media tools, email marketing systems, paid media platforms
Responsibilities
Translate business priorities into actionable campaign plans; coordinate cross-channel execution across digital, web, CRM, email, social, and paid media; drive product and revenue marketing for camps and memberships; deepen audience understanding through research and data; manage campaign operations including budgets and timelines; measure campaign performance and optimize for ROI; lead and develop a marketing team; build partnerships with internal functions and external agencies
Seniority
Senior, hands-on IC with team leadership