Senior Manager of Integrated Marketing
Core
Strategic marketing leader driving integrated campaigns to grow participation, membership, and revenue across digital, web, CRM, email, social, content, and paid media channels.
Role type
Senior Manager of Integrated Marketing
Builds
Integrated marketing campaigns for camps, memberships, lessons, and programs
Domain
Action sports, outdoor recreation, and consumer lifestyle
Required skills
Integrated campaign strategy, cross-channel execution, product and revenue marketing, audience segmentation, campaign operations, team leadership, stakeholder management, performance analysis, project management
Preferred skills
Youth culture marketing, action sports experience, multi-location coordination, destination marketing
Technologies
CRM, digital marketing platforms, social media tools, email marketing systems, paid media platforms
Responsibilities
Translate business priorities into actionable campaign plans, coordinate cross-channel execution with internal teams and agencies, drive product and revenue marketing initiatives, deepen audience understanding through data and research, manage campaign operations and budgets, lead and develop a marketing team, measure campaign performance and optimize results
Seniority
Senior, hands-on IC with people management responsibilities