Marketing Campaign Enablement Manager
Core
Lead the team responsible for building, QA, and deploying owned-channel campaigns (email, SMS, push, in-app) to serve families with young children.
Role type
Manager, Marketing Campaign Enablement
Builds
Customer communications campaigns across email, SMS, push, and in-app channels
Domain
Retail / eCommerce / Customer Communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Campaign operations management, Enterprise ESP execution (Attentive), QA and deployment processes, Owned channel strategy (email, SMS, push, in-app), Team leadership, MarTech platform management, Technical specification translation, Cross-functional collaboration, Data segmentation logic
Preferred skills
Retail or eCommerce experience
Technologies
Attentive, MarTech platforms
Responsibilities
Own end-to-end execution of customer communications across owned channels; Lead and manage a team of campaign development Specialists; Establish and enforce QA standards across targeting, personalization, links, creative, and data inputs; Define and implement standardized build processes, QA frameworks, and deployment workflows; Own the MarTech platforms supporting customer communications ensuring stability and scalability; Manage the product roadmap for platform enhancements and optimizations.
Seniority
Manager, hands-on IC with team leadership