Digital Marketing Specialist
Core
Develop and execute ROI-focused paid media campaigns (search, social, display, programmatic) to drive conversions and manage digital ad budgets.
Role type
Senior IC digital marketing specialist (paid media)
Builds
Paid media campaigns and performance reports for Axos Bank
Domain
Banking / Digital Marketing
Required skills
Paid search, paid social, paid media, analytics, budget management, keyword analysis, data visualization, stakeholder management
Preferred skills
Tracking mechanisms implementation, task prioritization, organizational skills
Technologies
SEM, Meta, LinkedIn, Twitter, data visualization tools
Responsibilities
Develop and execute innovative paid media campaigns, manage digital ad buys within budget, analyze optimization opportunities across platforms, conduct keyword analysis, define and evaluate campaign results, generate performance reports, maintain stakeholder relationships, ensure brand compliance
Seniority
Mid-level, hands-on IC