VP, Digital Channel Optimization Manager
Core
Manage affiliate partnerships, oversee paid media buying, and operate the audience intelligence platform to maximize high-quality borrower leads for Axos Bank's direct-to-consumer loan origination pipeline (home, personal, auto loans).
Role type
Senior IC Digital Channel Optimization Manager
Builds
High-quality consumer Digital DTC leads and funded loan volume across the lending suite
Domain
Financial Services / Digital Marketing / Demand Generation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Affiliate marketing management, Paid media buying execution, CDP audience tagging & governance, Audience intelligence platform operations, Attribution tracking & UTM governance, Conversion rate optimization (CRO), Lead generation program management, Data analysis for funnel performance, Vendor relationship management, Regulated industry experience
Preferred skills
Salesforce Data Cloud, Tableau, CTV platforms, Adobe Target, Marketing automation tools (Marketo, HubSpot)
Technologies
Tealium, Segment, Marketo, HubSpot, Salesforce Marketing Cloud, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, MNTN
Responsibilities
Manage CDP audience tagging operations and data governance; Develop and activate audience strategies for targeting, suppression, and retargeting; Identify and manage affiliate and co-marketing partnerships; Coordinate campaign execution across Google, Meta, LinkedIn, and agencies; Monitor channel performance and optimize budgets for cost efficiency; Own lead generation and loan origination reporting; Partner with Marketing Technology and Engineering to expand CDP capabilities; Execute lifecycle campaigns and webinars; Provide strategic recommendations to senior leadership
Seniority
Senior, hands-on IC