Senior Specialist, Growth Marketing - Wealthsimple Business
Core
Own net-new customer acquisition for the SMB segment by building a growth engine from scratch, defining channels, testing positioning, and scaling campaigns to create demand where none exists.
Role type
Senior Specialist, Growth Marketing (Build-from-scratch)
Builds
Paid and experimental acquisition channels, funnel experiments, and net-new audience programs for Wealthsimple Business.
Domain
Fintech / Small and Medium-sized Business (SMB) Banking
Required skills
Growth marketing strategy, paid media management, funnel experimentation, CAC/LTV analysis, positioning and messaging development, webinar program management, AI integration for creative and data workflows
Preferred skills
Go-to-market launch experience, consumer fintech background, SMB buyer behavior expertise
Technologies
Paid media platforms, AI tools for creative generation and lead enrichment, analytics platforms
Responsibilities
Explore and test new channel types (paid, partnerships, content), run growth experimentation cadence, test positioning and messaging for new audiences, own growth-motivated webinars, partner with Demand Gen on acquisition-to-nurture handoffs, embed AI into daily workflows
Seniority
Senior, hands-on IC
