Director - Integrated Marketing Communications - Buffalo Wild Wings
Core
Lead development of 360 marketing plans and advertising to deliver on brand and business goals for Buffalo Wild Wings, including above-the-line (TV, online video) and digital assets.
Role type
Director, Integrated Marketing Communications
Builds
Brand marketing plans, paid advertising campaigns, and brand health measurement
Domain
Restaurant industry, Integrated Marketing Communications
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
360 marketing planning, above-the-line advertising production, digital asset management, media strategy and planning, agency relationship management, team leadership and mentorship, budget allocation, brand tone of voice definition
Preferred skills
Restaurant industry experience
Technologies
None stated
Responsibilities
Lead development of 360 marketing plans and advertising to deliver on brand and business goals; Manage relationship with AOR on development of 360 plans and advertising; Oversee Managers and Associate Managers in their development of assigned projects; Lead development and implementation of unifying brand/campaign ideas, tone of voice, and holistic style guide
Seniority
Director, strategic leadership and team management
