Brand Experience Manager - Buffalo Wild Wings
Core
Develop and execute growth-driving brand initiatives for Buffalo Wild Wings GO to drive off-premise business, including strategic planning for value architecture, daypart programs, digital merchandising, catering, and menu innovation.
Role type
Manager, Brand Experience & Growth Platforms
Builds
Scalable programs for guest acquisition, frequency, and profitability across off-premise channels
Domain
QSR / Restaurant / Digital Commerce
Deliverable
product features
Required skills
Brand Marketing, Category Management, Consumer Marketing, Digital Commerce, Restaurant Marketing, Project Management, Cross-functional Leadership, Data Analysis, Business Case Development
Preferred skills
QSR/Retail/CPG experience, Value program management, Power BI, Digital Merchandising, Marketplace Ecosystems, Consumer Insights
Technologies
Power BI
Responsibilities
Build annual roadmaps for lunch, late night, bundles, catering, and new occasions; Lead test-and-learn pilots; Partner with Culinary and Finance on menu innovation and value architecture; Own guest experience across marketplace and digital ordering channels; Develop integrated marketing programs tied to sports and cultural moments; Establish KPIs and partner with Data & Analytics for performance optimization; Partner with Field Marketing to create scalable playbooks for franchisees.
Seniority
Manager, hands-on IC