Brand Experience Manager - Sonic
Core
Develop and execute brand value strategies and roadmaps to drive sustained sales and brand growth for Sonic and franchisees through menu innovation, digital experience, loyalty, and pricing initiatives.
Role type
Manager, Brand Experience Strategy (QSR)
Builds
Strategic growth initiatives, brand experience roadmaps, market tests, and executive-level strategy presentations
Domain
Quick Service Restaurant (QSR) / Brand Strategy & Customer Experience
Deliverable
product features | dashboards & analysis
Required skills
Brand management, customer experience strategy, market testing design, data analytics, executive presentation, project management, cross-functional leadership
Preferred skills
MBA, restaurant/hospitality industry experience, Tableau/Power BI proficiency
Technologies
Excel, PowerPoint, Tableau, Power BI
Responsibilities
Develop comprehensive brand value strategy and roadmap; lead discovery, testing, and launch of high-impact growth initiatives; oversee market test design and performance evaluation; collaborate with cross-functional teams for go-to-market execution; utilize data analytics to track initiative success and drive continuous improvement.
Seniority
Manager, hands-on IC