Digital Marketing Senior Lead
Core
Senior Email Marketing Lead owning end-to-end audience generation and strategic event registration for AMER & EMEA, balancing channel health with business targets.
Role type
Senior IC Email Marketing Lead (Strategic Events)
Builds
Email marketing campaigns, audience generation strategies, and event registration programs for Salesforce's AMER & EMEA regions.
Domain
B2B SaaS / AI CRM / Email Marketing
Required skills
Stakeholder relationship management, Email marketing strategy, SQL, HTML/CSS, AMPscript, AI tool evaluation, Business metric analysis, Compliance judgment (CAN-SPAM)
Preferred skills
Salesforce Marketing Cloud/Agentforce experience, AI-powered marketing workflows, LLM/Agent architecture knowledge, Event program support
Technologies
Salesforce Marketing Cloud, Agentforce, SQL, AMPscript, HTML/CSS, AI tools
Responsibilities
Build audience generation strategies and KPI targets for stakeholders; Execute end-to-end email campaigns and manage send calendars; Direct AI tools for email production and QA; Analyze channel health data and deliver root-cause insights; Manage cross-regional process standardization and escalation decisions.
Seniority
Senior, hands-on IC
