Product Release Marketing Manager
Core
Lead Public Sector positioning and messaging for Salesforce product releases, translating technical features into mission-relevant value for government, defense, and nonprofit customers.
Role type
Senior Product Release Marketing Manager (Public Sector)
Builds
Release content, sales/partner enablement materials, and unified communication strategies for new product capabilities.
Domain
Public Sector (Government, Defense, Intelligence, Education, Nonprofit) + AI/CRM
Deliverable
product features
Required skills
Product marketing strategy, technical storytelling, cross-functional collaboration, content development, project management, market insights analysis, compliance management
Preferred skills
Public Sector or regulated industry marketing experience, AMER + international region support, AI governance knowledge
Technologies
Salesforce Agentforce, Missionforce, FedRAMP, IL5/IL6
Responsibilities
Lead Public Sector positioning and messaging for product releases; Develop downstream assets including value propositions, pitch decks, and demo guidance; Ensure release materials align with Public Sector compliance requirements; Serve as central contact for GPS content needs across Field Marketing, Sales, and Partners; Lead GPS release readiness and cross-functional launch reviews; Build enablement materials for sellers and partners.
Seniority
Senior, hands-on IC
