Director, Product Marketing GTM (Service Cloud)
Core
Own the go-to-market strategy for Salesforce's Service business, including Service Cloud, Casey, and Contact Center, acting as the voice of sales to turn product innovation into a unified story that wins in the field.
Role type
Director, Product Marketing (GTM)
Builds
Unified go-to-market strategy, sales enablement materials, launch plans, and competitive positioning for Service Cloud and AI agents.
Domain
SaaS CRM, Customer Service, AI Agents
Deliverable
product features
Required skills
Go-to-market strategy, voice of sales, competitive strategy, GTM planning, product enablement, pricing and packaging, global scaling, analyst relations, public speaking, performance tracking, team leadership
Preferred skills
Salesforce products, SaaS/B2B platforms, Contact Center/AI agent products, AI data analysis tools
Technologies
Service Cloud, Casey, Contact Center, Agentforce, Salesforce CRM
Responsibilities
Own end-to-end go-to-market strategy for Service business; Act as voice of sales translating business needs; Lead cross-functional GTM planning; Build product enablement strategy including sales plays and training; Drive launch strategy and execution for key product launches; Partner on pricing and packaging; Scale programs globally; Work with analyst relations on positioning; Create content, webinars, and customer stories; Present to audiences from customer meetings to keynote stages; Track and report on sales and marketing performance; Inspire and lead a team of product marketers
Seniority
Director, hands-on IC with team leadership
