Global CRM Manager
Core
Design, plan, build, launch, and optimize global multichannel marketing campaigns (email, app notifications, WhatsApp, SMS) to drive customer acquisition, growth, and engagement.
Role type
Senior Global CRM Manager (Marketing Growth)
Builds
Automated marketing journeys and global campaign execution for Dyson's eCommerce business
Domain
eCommerce / Digital Marketing
Deliverable
product features
Required skills
Multichannel campaign management, Audience segmentation, Personalization, Salesforce Marketing Cloud, AMP script, HTML/CSS, SQL, Google Analytics, Adobe Analytics, A/B testing, Data privacy compliance
Preferred skills
International market coordination, Vendor/agency collaboration, Trend monitoring
Technologies
Salesforce Marketing Cloud, Google Analytics, Adobe Analytics, WhatsApp, SMS
Responsibilities
Manage global CRM calendar and automated marketing journeys, Provide tactics for campaign segmentation and personalization, Empower and train local CRM managers, Monitor external CRM trends and drive innovation, Ensure compliance with data privacy standards
Seniority
Senior, hands-on IC