SVP, Influencer Strategy & Marketing
Core
Build and lead a global influencer strategy to amplify Salesforce's CEO and brand narrative in enterprise software and AI by identifying, engaging, and managing high-profile voices.
Role type
SVP, Influencer Strategy & Marketing (Executive)
Builds
A global ecosystem of trusted voices, advisory councils, ambassador programs, and scalable influencer/content initiatives.
Domain
Enterprise Software, Cloud, Artificial Intelligence, Global Marketing
Deliverable
product features (strategy & capability building) | client delivery (influencer engagement)
Required skills
Influencer strategy, C-suite executive relations, global brand management, team leadership, risk management, cross-functional collaboration, market analysis, program scaling
Preferred skills
Experience in technology media, creator economy, AI/enterprise software markets
Technologies
Audience intelligence tools, social data analytics, performance analytics platforms
Responsibilities
Identify and prioritize top 25 influential voices in technology; develop personalized engagement programs and always-on influencer initiatives; partner cross-functionally to shape narratives for product launches and campaigns; protect and amplify executive visibility; define metrics and reporting for influencer impact; manage reputational risk and brand safety standards; hire and lead a team and agency partners.
Seniority
Senior, hands-on IC with strategic leadership
