Product Marketing Sr. Lead
Core
Own joint go-to-market strategy, content development, customer storytelling, and partner-facing activation for Salesforce's top strategic technology partnerships (Google, AWS, Anthropic, OpenAI).
Role type
Senior IC Product Marketing Manager (Strategic Tech Partner Marketing)
Builds
Co-marketing programs, joint customer stories, and integrated messaging frameworks for Salesforce products (Agentforce, Data 360, Slack) and partner platforms (AWS Marketplace, Google Cloud, Vertex AI).
Domain
B2B SaaS / Cloud Technology / AI & Agentic Workforce
Deliverable
product features
Required skills
Joint go-to-market strategy, content creation, customer storytelling, data-driven metrics tracking, cross-functional collaboration, budget management, event execution
Preferred skills
Salesforce product knowledge, AI/LLM/agentic technology marketing, AWS Marketplace or Google Cloud GTM models
Technologies
AWS Marketplace, Amazon Bedrock, Google Cloud, Vertex AI, Gemini, BigQuery, Agentforce, Data Cloud, MCP, Zero Copy
Responsibilities
Develop joint value propositions and integrated messaging frameworks; create thought leadership content (blogs, technical articles); own the joint customer story pipeline; execute integrated co-marketing campaigns; drive presence at flagship events (Dreamforce, AWS re:Invent, Google Cloud Next); manage quarterly co-marketing planning and reporting; align cross-functional teams and manage co-marketing budgets.
Seniority
Senior, hands-on IC