Senior Retention Strategy and Content Manager
Core
Design and execute customer retention strategies, lifecycle journeys, and content campaigns to drive engagement and upsell opportunities for Dyson product owners.
Role type
Senior Retention Strategy and Content Manager
Builds
CARE Lifecycle Journeys, owner exclusives, personalized recommendations, and loyalty/referral programs
Domain
Consumer Electronics / Customer Experience
Deliverable
product features
Required skills
CRM lifecycle strategy, behavioral insights, A/B testing, RFM segmentation, cross-functional team leadership, content strategy, SEO tactics, KPI definition
Preferred skills
AI-driven solution optimization, trade-in program management, UGC campaign direction
Technologies
CRM systems, A/B testing platforms, SEO tools
Responsibilities
Design and execute unique customer interactions across all channels; Lead CRM Lifecycle Strategy to maximize product lifecycle value; Collaborate with Revenue functions to create Upsell/X-Sell/Upgrade moments; Optimize onboarding journeys and registration processes; Define and evolve value stacks to incentivize machine registration; Build owner advocacy through 360° campaigns and UGC opportunities; Partner with E-Commerce and CRM teams for unified journeys; Set and monitor KPIs and lead data-driven enhancements.
Seniority
Senior, hands-on IC