Associate Director, Paid Search and Social
Core
Develop, execute, and optimize paid digital advertising campaigns (search and social) to elevate the Chicago Booth brand and drive prospective student engagement.
Role type
Associate Director, Paid Search and Social
Builds
Lead generation campaigns for prospective students across search and social channels
Domain
Higher Education / Digital Marketing
Required skills
Paid search strategy, Paid social strategy, Campaign optimization, A/B testing, Audience segmentation, Budget management, Agency management, Data analysis, CRM integration, Landing page optimization
Preferred skills
Google Analytics, Search Ads 360, Adobe Analytics, Slate CRM, Multi-channel marketing, Bid strategy management, Ad copywriting, Retargeting strategies
Technologies
Google Analytics, Search Ads 360, Adobe Analytics, Slate, Facebook, Instagram, LinkedIn, TikTok
Responsibilities
Refine and optimize paid advertising campaigns to maximize lead quality and conversion rates; Develop and implement comprehensive paid social media strategies; Build, manage, and execute campaigns across diverse social media platforms; Oversee an external paid search agency; Develop annual paid-media plans and budget allocations; Collaborate with content, creative, and brand teams to develop ad creatives; Analyze campaign data and generate actionable reports; Monitor paid-media spending and budget pacing; Implement remarketing strategies to nurture leads.
Seniority
Senior, hands-on IC