Senior Brand Manager
Core
Own brand strategy, category vision, and execution for Dyson's Floor Care category in Japan, driving revenue and market leadership.
Role type
Senior Brand Manager (Floor Care)
Builds
Integrated marketing campaigns, brand communications, and go-to-market strategies for Floor Care products in Japan.
Domain
Consumer goods / Home appliances / Floor care technology
Deliverable
product features
Required skills
Category strategy, omnichannel marketing, retail partner management, competitor analysis, budget management, agency leadership, market forecasting, path-to-purchase analytics
Preferred skills
Multimedia strategy (TV, digital, search, social), new product launch execution, cross-functional stakeholder alignment
Technologies
TV, digital, search, social, omnichannel platforms
Responsibilities
Develop and execute mid-term category strategy; Lead high-performing marketing team; Manage large-scale marketing budgets and complex go-to-market projects; Craft locally relevant brand communications and creative assets; Lead relationships with external agencies; Track and optimize marketing investment based on consumer journey analytics
Seniority
Senior, hands-on IC with team leadership
