Consumer Marketing Lead, Japan
Core
Define and drive consumer marketing strategy and execution for OpenAI in the Japanese market, building locally resonant campaigns and accelerating adoption.
Role type
Senior Consumer Marketing Lead
Builds
Integrated marketing initiatives spanning brand, product storytelling, digital, creators, and partnerships for OpenAI's AI products in Japan.
Domain
Consumer technology / Artificial Intelligence / Japanese market
Deliverable
product features
Required skills
Consumer marketing strategy, Japanese consumer landscape expertise, integrated campaign execution, cross-functional collaboration, external partner management, cultural nuance in messaging
Preferred skills
Experience with opinion leaders and creators, ability to operate in ambiguous environments, influence senior stakeholders
Technologies
None stated
Responsibilities
Lead development and execution of Japan-specific consumer marketing strategies; Drive full-funnel marketing initiatives across consumers, opinion leaders, and partners; Act as local expert providing insights on Japanese culture and media dynamics; Manage and collaborate with local agencies and creators; Partner with product marketing, communications, and regional leadership; Represent the voice of Japan in internal strategy and decision-making
Seniority
Senior, hands-on IC