Global Media MarTech Manager
Core
Developing, implementing, and managing the global stack of marketing technologies to support media activation, measurement, and optimisation across all digital channels and markets.
Role type
Global Media MarTech Manager
Builds
Global media MarTech stack including ad servers, tag management, DSPs, DMPs, and measurement solutions
Domain
Digital marketing technology and media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Global media MarTech stack management, Adtech platform expertise (GA4, Adobe, Salesforce, Shopify), Project management for global rollouts, Web analytics and optimisation, Vendor management, Data privacy compliance (GDPR, CCPA), Multi-channel media attribution
Preferred skills
Experience in global matrix organisations, Industry trend monitoring, Technology integration with CRM/web/app platforms
Technologies
GA4, Adobe Analytics, Salesforce Marketing Cloud, Shopify, DSPs, DMPs, Tag management systems
Responsibilities
Drive strategic implementation of global media MarTech stack, Partner with Global Media, Digital Tracking, Ecommerce, Analytics, and IT teams, Oversee digital media/marketing tracking requests, Manage relationships with external vendors and agencies, Act as subject matter expert for global media measurement and data privacy, Oversee technology integrations with Dyson-owned and third-party platforms, Develop and deliver training and documentation to local teams, Support creation of measurement frameworks, Monitor industry trends and recommend innovations
Seniority
Senior, hands-on IC