Senior Product Manager - Marketing Platform
Core
Architecting the Customer Data Platform and marketing technology stack to ensure accurate tracking, attribution, and data flow for global customer acquisition and communication.
Role type
Senior Product Manager (Marketing Platform & Data Infrastructure)
Builds
Customer Data Platform, tracking infrastructure, CRM tooling, and data pipelines connecting internal warehouses to global ad platforms.
Domain
Fintech, Marketing Technology, Data Privacy & Compliance
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Architectural systems thinking, tracking and attribution fundamentals, data pipeline management, privacy regulation expertise (GDPR, DMA, ATT), CRM strategy, vendor evaluation, cross-functional stakeholder alignment
Preferred skills
Hands-on experience with Braze, Singular, or Google Tag Manager (server-side), data warehouse integrations, global fintech environment experience
Technologies
Braze, Singular, Google Tag Manager, Meta AMM, SKAdNetwork, GDPR, DMA
Responsibilities
Ensure conversion events, attribution logic, and LTV models remain accurate and auditable; Lead the evolution of the Consent Management Platform to meet GDPR and DMA requirements; Maintain a clear picture of the marketing technology stack and drive scalable roadmap planning; Translate technical risks into business impacts for executive leadership; Manage data retention and deletion obligations across the stack.
Seniority
Senior, hands-on IC