Manager, Growth Marketing Platforms - Audience
Core
Manage global growth marketing workflows to distribute first-party audiences to marketing platforms, optimizing identity resolution and targeting for Disney+ subscriber acquisition and retention.
Role type
Manager, Growth Marketing Platforms (Audience)
Builds
Audience activation and targeting strategies for Disney+ and The Disney Bundle
Domain
Streaming media, digital marketing, data privacy
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
audience data set development, identity resolution frameworks, paid media technologies (tag managers, DMPs, CDPs), data privacy compliance, team management, lifecycle marketing strategies, A/B testing, process development
Preferred skills
MBA, enterprise/matrixed organization experience
Technologies
Liveramp, Hightouch, mParticle, Adobe, Consent Management Platforms
Responsibilities
Oversee workflows distributing first-party audiences to global marketing platforms; serve as subject matter expert on identity resolution and match rate optimization; project manage audience initiatives; audit audience setup for legal compliance; identify new audience segmentation use cases; analyze performance data to improve segmentation and activation efficiency; support martech stack evolution; validate targeting tactics via A/B testing; manage team workload prioritization and execution across paid media channels
Seniority
Manager, hands-on IC with team leadership
