Sr Manager, Go-To-Market Strategy - Multifamily Channel
Core
Define and own the go-to-market strategy for the Multifamily channel, including target segments, value propositions, and route-to-market models for intelligent access products.
Role type
Sr Manager, Go-To-Market Strategy
Builds
Joint business plans, growth targets, and strategic partner ecosystems for the Multifamily channel.
Domain
Smart home / Connected home / Proptech
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, channel management, B2B sales, financial acumen, budget ownership, business case approval, partner negotiation, team leadership, performance management, change management, analytical thinking, stakeholder influence
Preferred skills
MBA, IoT consumer products experience, cross-functional background
Technologies
IoT platforms, myQ app, smart lock systems
Responsibilities
Define and adapt the Multifamily channel go-to-market strategy; own joint business planning with dealers and distributors; prioritize GTM initiative portfolios and set pricing/rebate structures; establish operational objectives and governance cadence; direct channel persona and enablement strategy; manage opportunity and risk views; set success metrics and deliver performance reviews to senior leadership; approve inputs to forecasting and demand planning; build executive relationships with key partners.
Seniority
Senior, hands-on IC with team leadership