Demand Generation Lead
Core
Design, execute, and optimize integrated B2B demand generation campaigns to generate qualified pipeline for myQ Enterprise solutions targeting logistics, industrial, and facilities management buyers.
Role type
Senior B2B Demand Generation Lead
Builds
Enterprise pipeline for myQ technology in logistics and industrial verticals
Domain
Smart home/Access control technology, Logistics, Industrial Supply Chain
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, HubSpot campaign management, Salesforce ABM execution, lead scoring and segmentation, A/B testing, stakeholder mapping, sales enablement content creation, data-driven decision making
Preferred skills
Warehouse/Logistics/Supply chain industry experience, SaaS startup experience
Technologies
HubSpot, Salesforce, LinkedIn, Google Ads, Retargeting platforms
Responsibilities
Design and execute multi-channel demand gen campaigns (LinkedIn, Google, email, webinars, ABM); manage full-funnel reporting and MQL-to-pipeline conversion; build buyer intelligence and account mapping; partner with Sales on intent-based outreach; develop sales enablement and GTM materials; optimize campaign performance through continuous experimentation; maintain marketing tech stack hygiene and data integrity.
Seniority
Senior, hands-on IC