Brand Manager - 12 Month FTC
Core
Drive brand strategy, growth plans, and integrated marketing programs for a portfolio of biscuits and confectionery brands to achieve revenue and profit targets.
Role type
Brand Manager
Builds
Iconic global biscuit and confectionery brands
Domain
FMCG / Confectionery
Deliverable
product features
Required skills
Brand strategy, project management, budget management, market research, product development, data analysis (IRI/Nielsen/Kantar), cross-functional leadership, commercial planning
Preferred skills
Innovation, consumer insight, stakeholder influence
Technologies
IRI, Nielsen, Kantar
Responsibilities
Develop and deliver 3-year strategic plans and annual marketing plans; monitor brand portfolio performance and recommend actions; lead cross-functional teams for new product launches and in-store activations; manage integrated marketing initiatives across OOH, digital, and social media; drive innovation and renovation projects; present to Director and UK Exec levels.
Seniority
Mid-Senior, hands-on IC
