Go-To-Market Strategist - Multifamily Channel
Core
Develops and executes go-to-market strategies to scale partner revenue and unlock profitable growth in the Multifamily professional channel for intelligent access products.
Role type
Senior Go-To-Market Strategist (Multifamily Channel)
Builds
Scalable commercial strategies and channel initiatives for LiftMaster and Chamberlain products
Domain
Proptech / Connected Home / Intelligent Access
Deliverable
product features
Required skills
Go-to-market strategy, channel operations, B2B/B2B2C growth, channel segmentation, partner strategy, business case development, quantitative analysis, executive communication
Preferred skills
Multifamily ecosystem experience, proptech background, SaaS experience, IoT consumer products knowledge, financial analytics
Technologies
None explicitly listed
Responsibilities
Lead joint business planning with dealers and distributors; Define target segments and refine channel value propositions; Translate customer growth strategies into executable GTM initiatives; Manage channel opportunity and risk overview; Build executive-level relationships with key channel partners; Measure and optimize channel effectiveness.
Seniority
Senior, hands-on IC