VP, Marketing Technology
Core
Principal architect and owner of the marketing technology ecosystem, responsible for centralizing customer data, orchestrating journeys across channels, and enabling hyper-personalized engagement at scale.
Role type
VP, Marketing Technology & CRM
Builds
Centralized customer data platforms, omnichannel customer engagement journeys, and hyper-personalized marketing experiences
Domain
Financial Services / Marketing Technology
Required skills
MarTech ecosystem strategy, CRM strategy, segmentation and personalization, lifecycle automation, behavioral data management, Tag Management Systems, digital advertising integration, CRO, multi-touch attribution, vendor management, team leadership
Preferred skills
MBA, technical certifications (Salesforce Architect, Adobe Specialist), experience with centralized data warehouses and CDPs
Technologies
Salesforce Marketing Cloud, Einstein, Stensul, Branch, Extole, Validity Everest, Tealium, Google Tag Manager, Google Ads, Meta Ads, GA4, Adobe, mParticle
Responsibilities
Own and evolve the MarTech ecosystem to support omnichannel customer engagement; Develop and operationalize the CRM strategy; Lead segmentation, personalization, and lifecycle automation; Serve as the primary owner of direct communications with customers and prospects; Oversee collection and management of behavioral data; Guide the strategic use of Tag Management Systems; Integrate and activate data from digital advertising platforms; Lead on-site and in-app conversion rate optimization efforts; Analyze and report on marketing data and tie insights to business outcomes; Build and lead a high-performing CRM & MarTech team; Champion a data-first culture and ensure ethical, compliant use of customer data
Seniority
VP, strategic leadership with hands-on technical oversight