Associate Director of Business Intelligence and Analytics
Core
Operational and analytical backbone for Business and Student Operations (BSON), transforming data into forward-looking intelligence for enrollment, paid media, school rankings, and engagement strategy.
Role type
Associate Director of Business Intelligence and Analytics (hands-on systems focus)
Builds
Salesforce Marketing Cloud architecture, predictive models for enrollment yield and lead scoring, full-funnel attribution reporting, executive dashboards
Domain
Higher Education / Marketing Analytics / Data Engineering
Deliverable
production ML models | dashboards & analysis
Required skills
Salesforce Marketing Cloud architecture, predictive modeling (forecasting), data integration, GA4/UTM attribution, data visualization, data governance
Preferred skills
Salesforce Education Cloud, paid media performance metrics, multi-university data systems experience
Technologies
Salesforce Marketing Cloud, Tableau, Power BI, Excel, GA4
Responsibilities
Own Salesforce Marketing Cloud architecture and CRM data systems; Build predictive models for enrollment yield, deposit risk, and lead scoring; Maintain integrations and program-level lifecycle funnel reporting; Own paid media performance reporting and full-funnel attribution; Oversee market analysis; Input data governance across Salesforce systems; Deliver executive dashboards and data storytelling
Seniority
Senior, hands-on IC