Manager, Affinity Advisor Marketing
Core
Develop and execute strategic omni-channel marketing programs to drive customer acquisition, retention, and partner growth for health, dental, travel, and specialty insurance solutions.
Role type
Manager, Marketing
Builds
Integrated marketing programs and campaigns for insurance products
Domain
Financial Services / Insurance
Deliverable
product features
Required skills
Strategic marketing planning, omni-channel campaign execution, budget management, cross-functional leadership, digital marketing, funnel optimization, stakeholder management, data analytics, project management
Preferred skills
Bilingualism (English and French), financial services industry knowledge
Technologies
Digital marketing platforms, analytics tools, CRM systems
Responsibilities
Lead end-to-end marketing planning from ideation to execution, manage marketing budget and forecasting, collaborate with sales and product teams to identify growth opportunities, measure campaign effectiveness and optimize performance, present to stakeholders at all levels, lead and develop a team of marketing professionals
Seniority
Manager, hands-on leadership