Customer Communications Marketing Manager
Core
Develop and execute customer communication strategies and marketing campaigns to strengthen relationships, build trust, and drive adoption and engagement among policyholders and insurance partners.
Role type
Senior Customer Communications Marketing Manager
Builds
Digital and traditional marketing initiatives, customer engagement programs, and inforce communications for insurance products.
Domain
Financial Services / Insurance
Deliverable
product features
Required skills
D2C marketing strategy, project management, cross-functional coordination, email automation, analytics and measurement, regulatory compliance, content creation, stakeholder management, innovation and continuous improvement
Preferred skills
LTC, life insurance, and/or annuity marketing experience, advanced degrees
Technologies
Marketo, internal workflow management systems
Responsibilities
Develop recommendations aligned to business objectives, coordinate go-to-market tactics, manage day-to-day marketing projects and operational processes, present project updates to business owners, execute marketing plans, drive digital adoption initiatives
Seniority
Senior, hands-on IC