Brand Lead — Marketing & Communications
Core
Lead end-to-end brand strategy and execution for Manulife Indonesia, ensuring a consistent, differentiated, and customer-centric brand presence across all touchpoints.
Role type
Senior Brand Lead (Marketing & Communications)
Builds
Integrated brand campaigns, content ecosystems, and high-impact activations supporting Agency, Bancassurance, and Syariah business priorities.
Domain
Financial Services (Insurance)
Deliverable
product features
Required skills
Brand strategy & positioning, Brand architecture & messaging, Integrated campaign management, Content strategy, Brand governance & standards, Consumer insights & analytics, Cross-functional collaboration, Team leadership, Regulatory compliance (POJK)
Preferred skills
Sponsorship & partnership management, Indonesia regulatory environment familiarity, Bahasa Indonesia copywriting & storytelling, Data-driven marketing frameworks
Technologies
Paid, owned, and earned media channels
Responsibilities
Define and evolve brand strategy aligned with business priorities; Lead development and execution of integrated brand campaigns; Act as guardian of brand standards across touchpoints; Drive consumer insights and track brand health metrics; Partner with GTM, Product, and Distribution teams; Lead and develop a high-performing Brand team; Ensure compliance with POJK regulations.
Seniority
Senior, hands-on IC with team leadership