Manager, Marketing Programmes - UK Franchise
Core
Lead integrated marketing programmes and digital channel initiatives to promote AIG's brand, engage brokers and clients, and support profitable growth for the UK Franchise.
Role type
Manager, Marketing Programmes (UK Franchise)
Builds
Integrated marketing campaigns, digital content, and commercial engagement strategies for AIG UK Franchise businesses.
Domain
Insurance / Financial Services / B2B Marketing
Required skills
Integrated campaign management, digital marketing expertise, CRM and data analytics, stakeholder management, project leadership, strategic thinking, content creation, performance tracking.
Preferred skills
Experience in insurance or financial services, commercial mindset, curiosity for new channels/technology.
Responsibilities
Lead integrated marketing programmes across paid, owned and partner channels; develop audience and channel strategies using CRM and data; drive commercial engagement with broker and client audiences; track and report performance against objectives; build partnerships with senior stakeholders and subject matter experts; champion marketing excellence through better campaign planning and governance.
Seniority
Manager, hands-on IC with direct reports