Member Lifecycle Strategy & Engagement Manager
Core
Define and execute end-to-end member lifecycle strategy to increase engagement, value realization, and retention for 18 million members across acquisition, onboarding, activation, and renewal.
Role type
Senior Manager, Member Lifecycle & Engagement Strategy
Builds
Member lifecycle frameworks, engagement programs, loyalty systems, and personalized communication strategies.
Domain
Consumer services / Membership / Insurance / Financial services
Deliverable
product features
Required skills
Lifecycle strategy, member segmentation, retention program design, market analysis, cross-functional partnership, data-driven decision making, team management, AI fluency
Preferred skills
Experience in subscription businesses, loyalty programs, household growth strategies
Technologies
Modern AI tools, dashboards, analytics platforms
Responsibilities
Define lifecycle frameworks across the member journey, analyze member behavior and market trends, develop segmentation and loyalty strategies, partner with Analytics and Finance to drive retention, manage product development timelines, hire and coach staff
Seniority
Senior, hands-on IC with management responsibilities