Lead Generation Strategy Director - Operations
Core
Driving strategic operations execution of a scalable lead generation and CRM engine to transform inbound inquiries, event-generated leads, and targeted outbound campaigns into qualified sales opportunities.
Role type
Director of Lead Generation Strategy
Builds
Repeatable lead generation processes, account-based engagement strategies, and optimized CRM operations
Domain
Healthcare services / B2B solution selling
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Strategic planning, lead qualification, CRM workflow design, cross-functional collaboration, process optimization, regulatory compliance, data integrity management, pipeline generation, account-based strategy, KPI analysis
Preferred skills
Advanced degree (MA/MS), building lead generation ecosystems, Salesforce CRM expertise, LinkedIn Sales Navigator proficiency, sales engagement platforms, marketing automation tools, lead nurturing workflows, complex B2B solution selling
Technologies
Salesforce CRM, LinkedIn Sales Navigator, sales engagement platforms, marketing automation tools
Responsibilities
Determine strategies to identify, engage, and cultivate high-value prospects; collaborate with sales and marketing to develop targeted messaging and campaign execution; establish efficient lead management processes and qualification criteria; identify new growth opportunities and strategic accounts; operationalize lead generation strategies and ensure qualified opportunities transition to sales; optimize end-to-end lead generation processes including event follow-up and inbound routing; ensure adherence to regulations and CRM governance standards; serve as a subject matter expert in account-based lead generation and process improvement
Seniority
Director, strategic leadership & cross-functional influence