Senior Marketing Manager, Brand Marketing
Core
Shape go-to-market strategy and develop cross-brand, multi-channel programs for Health brands to drive revenue for Pharma advertisers.
Role type
Senior Brand Marketing Manager
Builds
Go-to-market strategies, cross-portfolio marketing programs, and market-facing narratives
Domain
Health industry, Pharma advertising, Integrated Marketing
Deliverable
product features
Required skills
Brand strategy, Integrated marketing, Go-to-market development, Strategic storytelling, Cross-functional partnership, Presentation development
Preferred skills
Experience across multiple brands/audiences/channels, Partnering with Sales, Health/Pharma/regulated-category experience
Technologies
PowerPoint
Responsibilities
Shape positioning and go-to-market strategy for Health brands; Identify and build differentiated cross-portfolio programs; Develop compelling narratives and sales materials; Champion cross-functional partnerships with Sales, Editorial, and Product; Support agency and client initiatives, trade partnerships, and events
Seniority
Senior, hands-on IC