Custom Email Manager
Core
Manage end-to-end execution, optimization, and support of third-party and product marketing email campaigns, including building, testing, scheduling, and deploying emails while coordinating with sales and account strategists.
Role type
Email Marketing Operations Manager
Builds
Sponsored partner offers emails, newsletter campaigns, and in-email advertising assets
Domain
Digital Marketing / Email Operations
Deliverable
product features
Required skills
Email campaign execution, audience segmentation, QA testing across devices/clients, deliverability management, list health monitoring, performance reporting, project ticket management, HTML/CSS for email customization
Preferred skills
A/B testing, database refinement, ad sales support, Photoshop/Dreamweaver basics
Technologies
Zetamail, Iterable, Salesforce, MS Office Suite, Google Docs/Sheets, Gmail, Yahoo, Outlook
Responsibilities
Manage end-to-end execution of email campaigns from building to deployment; Coordinate campaigns with Account Strategists to ensure flawless execution; Perform A/B testing on subject lines, content, send times, and creative elements; Manage quality assurance testing across devices and email clients; Monitor email deliverability, list health, and compliance with regulations; Develop centralized reports on newsletter and brand performance metrics; Create and track project tickets for campaign trafficking; Advise on email trends and best practices to improve performance.
