Senior Manager, Conversion
Core
Lead marketing strategies to acquire new audiences and convert unknown users into known subscribers across brand products.
Role type
Senior Manager, Conversion
Builds
Newsletter subscriptions, app downloads, event ticket sales, and other audience growth programs.
Domain
Digital Marketing / Audience Growth
Deliverable
product features
Required skills
Acquisition strategy development, performance analysis, A/B testing, project management, marketing technology campaign management, onsite targeting/segmentation, data-driven decision making
Preferred skills
Industry trend analysis, cross-functional collaboration, stakeholder influence
Technologies
Google Sheets, Excel, Google Slides, PowerPoint, Marketing Technology Platforms
Responsibilities
Develop and execute audience conversion roadmaps; monitor and analyze conversion initiative performance; manage campaigns within marketing technology platforms; conduct program audits and deliver best practices; build relationships with brand leaders and cross-functional teams.
Seniority
Senior, hands-on IC with management responsibilities
