Senior Manager, Newsletters
Core
Lead strategy, performance, and optimization of newsletter and browser notification programs for Entertainment & Beauty brands to deepen subscriber relationships and maximize channel value.
Role type
Senior Manager, Growth & Audience Relationship
Builds
Direct-to-consumer newsletter and notification programs for brands like PEOPLE, InStyle, and Entertainment Weekly
Domain
Digital Publishing / Email Marketing / Audience Development
Deliverable
product features
Required skills
Email marketing strategy, audience segmentation, A/B testing, cross-functional project management, data analysis, stakeholder communication, email deliverability knowledge, privacy compliance
Preferred skills
Browser notification platform expertise, lifecycle marketing, editorial alignment
Technologies
Email service providers, browser notification platforms, analytics tools
Responsibilities
Own strategy and execution of newsletter programs; Develop engagement and retention strategies; Monitor program health and performance; Partner with editorial, product, and analytics teams; Execute A/B tests to optimize engagement; Analyze campaign performance and report insights; Establish KPIs and report to leadership; Stay informed on industry trends and best practices.
Seniority
Senior Manager, hands-on leadership