Sr. Product Manager, News & Hyperlocal CRM
Core
Own end-to-end strategy and execution for News & Hyperlocal CRM campaigns to turn casual visitors into lifelong users via email, push, SMS, and in-product surfaces.
Role type
Sr. Product Manager (Consumer Tech/Media)
Builds
Personalized news and hyperlocal communication campaigns
Domain
Real Estate / Consumer Media
Deliverable
product features
Required skills
Product strategy & roadmap ownership, Omnichannel CRM strategy, A/B test design & interpretation, Cross-functional leadership, Data fluency (segmentation/APIs), PRD writing
Preferred skills
Experience with Braze or Cordial, Editorial newsletter program ownership, Technical or analytics background
Technologies
Braze, Cordial, Email platforms, Push notification systems, SMS gateways
Responsibilities
Define and prioritize experiments and features to drive engagement and retention, Lead day-to-day execution of editorial campaigns across channels, Partner with MarTech Engineering on data pipeline requirements, Present roadmap direction and performance to senior stakeholders
Seniority
Senior, hands-on IC