Manager, Data & Insights, Email Marketing
Core
Manager leading data analytics and insights for owned media marketing efforts, specifically focusing on email performance, subscriber acquisition, and engagement across NYT's digital channels.
Role type
Manager, Marketing Data & Insights
Builds
Automated dashboards, performance narratives, and data-driven strategies for email and owned media marketing.
Domain
Media & Publishing / Digital Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Google BigQuery, AWS, data visualization (Mode/Tableau), statistics, time series analysis, marketing analytics, email data analysis
Preferred skills
Python, R, digital experimentation, lifecycle marketing, ESPs (Klaviyo/MailChimp/Responsys), A/B testing, version control (Github)
Technologies
Google BigQuery, AWS, Mode, Tableau, Klaviyo, MailChimp, Responsys
Responsibilities
Build weekly/monthly/quarterly narratives of Marketing Email performance; forecast metrics and optimize channels; facilitate continuous experimentation strategy; test efficacy of ML models with the Science team; ensure data accuracy with engineers; produce insights and present to organizational leaders.
Seniority
Manager, hands-on IC